The International Committee of the Red Cross (ICRC) and the International Federation of Red Cross and Red Crescent Societies (IFRC) are offering a guide to help humanitarian organizations use social media to improve communications with people and communities who are living through a natural disaster or conflict. The guide also received support from the United Nations Office for the Coordination of Humanitarian Affairs (UNOCHA).
The guide is primarily written for people in humanitarian organizations who have social media as one of their responsibilities, but who are not able to draw on a whole social media team to manage a crisis. The focus is on concrete, practical advice to make their work easier.
The idea behind the document:
- People use social media during crises, so disaster responders need to listen to what people are saying and use social media to respond to concerns and queries.
- Information and feedback gathered through social media has to be shared with those who are responsible for the response (i.e. programmes) so that they can improve how they are responding.
- Those who have provided feedback/information need to hear how their feedback/information was used.
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